Mandy Ginsberg CEO
Match Group

Mandy Ginsberg is the CEO of Match Group. Mandy has served in multiple roles since joining the company in 2006, including CEO of Match Group Americas, CEO of The Princeton Review and President of Match.

Mandy’s customer experience acumen developed during her tenure as Vice President of Consumer Technology for Edelman Public Relations Worldwide, then subsequently in her role as Vice President of Worldwide Marketing at i2 Technologies.

Mandy holds an undergraduate degree from the University of California at Berkeley and an MBA from The Wharton School of the University of Pennsylvania.

Since taking the helm of Match Group in January 2018, Ginsberg has overseen a robust dating-app portfolio that includes Match.com, Tinder, OkCupid, and Plenty of Fish, among other brands, and spans 42 languages and more than 190 countries.

To stay on top of various and always changing demographic trends, Mandy Ginsberg leans on quarterly surveys to see who is using Match apps, including where they’re from, how old they are, and their sexual orientation. Match’s data, for example, reveals that coastal PhDs gravitate to OkCupid while middle America tends to jibe with Plenty of Fish.

This past summer, after the company found a hole in its portfolio for folks ready to graduate from the rowdier swipe-based Tinder, Match acquired Hinge, which caters to twentysomethings who are looking for more serious relationships. When focus groups of Latina populations in Texas, California, New York, and Florida revealed that they felt left out of the dating-app landscape, Match partnered with Univision to launch Chispa in December 2017.

When Ginsberg began working at Match’s Chemistry.com unit over a decade ago, she didn’t anticipate that more than 50% of Match Group’s revenue would one day come from outside the U.S. Under her leadership, Match has become increasingly nimble at adapting to other cultures. The company’s Asia-focused Pairs app is currently the most popular dating service in Japan, but it once struggled in a country where meeting people online is still considered taboo.

Instead of taking a traditional approach to marketing by advertising the app on radio and television, Match instead focused on destigmatizing the entire idea of meeting someone online.

In Addition to major players like Match.com and Tinder. Match group also operates match affinity brands, a portfolio of dating sites that cater to hyperspecific communities.